About Me
Growing my hair salon in Okayama City
into a large 100-million-yen store
I have grown my own hair salon into a large 100-million-yen store by constantly responding to the essential needs of my customers and making proposals that take into account the individual's skin type, physical constitution, nationality, and other background factors.
In addition to high quality haircuts, JOYCE also provided counseling on dietary habits related to the quality of skin and hair, introduced chairs and shower stalls that are less stressful on the body, and introduced "head spas," which were state-of-the-art at the time, giving shape to services from the customer's point of view.
JOYCE is now being taken over by Shinya Moriya, one of our staff members who has accumulated years of experience at the store.
Services that cater to those with allergies and constitutional concerns
Some hair products in the market are not suitable for everyone and can cause problems such as skin irritation. I wanted to provide services tailored to the constitution of each individual customer, so I learned about allergies by conducting patch tests at a university hospital. At the same time, we deepened our understanding of changes in women's bodies by attending lectures by gynecologists, and passed this knowledge on to our store staff.
And we have shaped the following services. Introduced "non-diamine" colorants for those with weak scalps or allergies. Introduced a variety of colorants made from superior organic materials. I introduced henna, a colorant that takes a long time to dye. We started a "take-home henna" service that shortens the time required to provide henna by washing it off at home.
Our goal is to provide a service that even those with weak scalps or allergies can use without difficulty and that also encourages overcoming these problems. Currently writing a book on knowledge of hair color allergies.
I want to spread beauty techniques that make everyone feel positive across the country.
I have traveled to many countries to see different landscapes and people while managing JOYCE. During my journey, I visited a beauty salon in Myanmar in 2018 where deaf staff worked. Unlike in Japan, no qualifications are required to become a hairdresser in Myanmar. In addition, even though the facilities were not of high quality, the girls provided us with heartwarming hospitality. It was at this time that I realized that the foundation of customer service is not only about technique. And I have learned that these women have high aspirations for their work as beauticians.
From these experiences, I have come to realize that "women interested in beauty can learn and improve their skills to expand their own potential and increase their income. They become professionals who know the joy of being useful to others and who can provide services that cater to their individuality. I came to think that I would like to pass on "comprehensive beauty techniques" for this purpose. I am convinced that new beauty techniques that combine the experience I have cultivated in Japan with what I have learned from people outside of Japan can bring joy to people from all walks of life, regardless of national borders. By learning about the hair and skin qualities that differ greatly depending on the climate of the country, the differences in religion and culture of each individual, and the minor rules of the world, and by achieving comfortable customer service, both the provider and the recipient can feel more positive about their work. I will continue to challenge myself to create such a world.